Social Influences
There are 5 types of social influences:
- Culture
- Social Class
- Reference Groups
- Family
- Personal Influences
- Culture
- Social Class
- Reference Groups
- Family
- Personal Influences
Culture
The traditions, values and attitudes of society will influence a person.
Social Class
A person's social class is an important influence on consumer behaviour.
Reference Groups
These are formal and informal groups that a person is a member of.
Family
Family is the main point of attitudes, beliefs and learned behaviour.
Personal Influences
These are made up of personal characteristics such as age, occupation, family life cycle and lifestyle.