Stimulus Response Influences
There are 4 response models:
- AIDA
- Adoption
- DAGMAR
- Lavidge & Steiner
- AIDA
- Adoption
- DAGMAR
- Lavidge & Steiner
AIDA
AIDA stands for Attention, Interest, Desire and Action. First, the company attracts the attention of the consumer by making their store look interesting, attractive and colourful. Then, they make their customer interested in their product by advertising the advantages and benefits of the product. They convince the customers that the product will satisfy their needs and that they desire the product. After that, they lead the consumers to buy the product.